JOE VICARI Visionary Advertising & Video Marketing Creative Strategist | Producer
Branding | Compelling | Lead Gen | Adaptive Problem Solver
Proven skills to cost-effective creative execution of design, marketing, branding programs engaging customers & generating leads while increasing profits sure to be enormously valuable
“Joe was a creative perfectionist highly committed to helping a company succeed. He has a can do" spirit." - Mauro Appezzato, President The Money Store
STANDOUT - Experienced advertising and marketing creative strategist, multimedia video producer-director with a demonstrated history of building premium brands that became industry leaders in the finance industry (The Money Store) and healthcare industry (Kremer Eye Centers). Skilled in Marketing and media planning, branding, multimedia content, research, creative development and writing, lead gen, budget planning, Microsoft office and project management. Strong creative professional educated and trained on the world stage in New York City with a focus on helping businesses standout from the competition.
My proven 5 B's brand discovery system helps businesses focus on what makes them standout from the competition, their direction moving forward with purpose, their infrastructure to improve conversions, and profits. Your marketing dollars will work harder and smarter. Schedule an initial 1:1 discovery session with me: http://vicaricreative.com/contact.html
Helping companies standout from the competition, generating leads and driving profits by developing innovative signature marketing solutions in the most reliable, and cost-effective manner.
MULTIMEDIA VIDEO PRODUCTION
CORPORATE & BRANDING STRATEGY
CREATIVE DEVELOPMENT & WRITING
WIN & LOSS MANAGEMENT
TV, RADIO & PRINT
PUBLIC RELATIONS PLANNING & MANAGEMENT
DIGITAL MARKETING CONTENT
PROFICIENT IN ADOBE CREATIVE SUITE (VIDEO, PRINT & INTERNET)
STRATEGIC PLANNING & LEAD GEN
MARKETING & MEDIA PLANNING
MARKETING RESEARCH & ANALYTICS
LEAD GENERATION & PIPELINE PULL-THROUGH
BUDGET PLANNING & MANAGEMENT
APPLE & WINDOWS PLATFORMS
PROFICIENT IN PERFORMING ARTS
2013 NASDAQ Closing Buzzer Alliance Bancorp
1997 The Money Store's Presidential Achievement Award
Worked with GMP Advertising as Creative Lead expanding Alliance Bancorp market share by as much as 100% by producing highly effective TV commercials.
Increase LASIK Volume 166% at KLM Ophthalmology by implementing omni-channel lead generating tactics as Chief Marketing Officer.
Recognized Medical Marketing Pioneer at Kremer Eye Centers increasing growth in revenue from $8 Million to $24 Million in a 2 year period, and contribution margin from $4.8 million to $12.4 million a National Advertising & Marketing Executive.
Presidential Achievement Award for Excellence at The Money Store playing a key role in building receivables at from $300 Million to $4.2 Billion in 10 years as Creative Director & Executive Producer.
School of Visual Arts College ADVERTISING & GRAPHIC DESIGN STUDIES
Art & Design High School REGENTS HONOR GRADUATE ART, ADVERTISING & PROMOTION
AFLAC New York COURSE WORK TOWARD ACCIDENT & HEALTH INSURANCE LICENSE
Ewing Marion Kauffmann Foundation FastTrac GROWTH VENTURE ENTREPRENEUR CERTIFICATE PROGRAM
Avid Technology, Inc COURSE WORK TOWARD MASTER OF FILM & DIGITAL VIDEO POST PRODUCTION