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STANDOUT
Discover Your Brand & Get Connected
PROVEN 5 B's BRAND DISCOVERY SYSTEM
BRAND REVIEW. Why and brand review. It’s a process to determine the direction to best help your business with the objective to discover your gut cause from your customers POV. Why did you get into this business and why do you want to stay in it, so you drive your business with purpose. This process is designed to ask the right questions that will ultimately lead to the right answers.
BRAND INCITES DISCOVERY. Why and brand insights discovery. It’s a process to increase customer effectiveness in a number of areas (current brand message, the competition, target audience, current customers, geographic’s, psychographics, funnel pull through, customer experience & conversions, pricing), and discover what makes the company standout to maximize the effectiveness of marketing your business. In the end, the vision and execution for your company to achieve success, and a concise and strategic brand marketing platform, and a set of key messages for moving forward. Simple, the most innovative ideas in direct to consumer marketing designed to be compelling, generate revenue and drive profit.
BRAND STRUCTURE. What and brand structure. It’s a process that looks at the all facets of the environment in which you operate to identify areas of improvement to maximize effectiveness, so the company can improve customer communication, experience, funnel pull through, loyal customer retention, make decisions and run their business more efficiently. In the end, a plan that improves the top line, and the bottom-line.
BRAND RESPONSE. How and brand response. It’s a process to examine all facts of the market and target(s) we are trying to reach that incorporates trends, potential (growth, decline), value added opportunities and “gut feelings” from years of experience. In the end, a comprehensive synergistic cross-media “program” that helps you to maximize the amount of customers your business attracts and retains, generating more revenue and driving profits.
BRAND SUCCESS. Who and brand success. It's a process to maximize the amount of customers a business attracts, converts, and retains. In the end, a comprehensive back room CRM program that helps the business generate more revenue and drive profits.
BRAND INCITES DISCOVERY. Why and brand insights discovery. It’s a process to increase customer effectiveness in a number of areas (current brand message, the competition, target audience, current customers, geographic’s, psychographics, funnel pull through, customer experience & conversions, pricing), and discover what makes the company standout to maximize the effectiveness of marketing your business. In the end, the vision and execution for your company to achieve success, and a concise and strategic brand marketing platform, and a set of key messages for moving forward. Simple, the most innovative ideas in direct to consumer marketing designed to be compelling, generate revenue and drive profit.
BRAND STRUCTURE. What and brand structure. It’s a process that looks at the all facets of the environment in which you operate to identify areas of improvement to maximize effectiveness, so the company can improve customer communication, experience, funnel pull through, loyal customer retention, make decisions and run their business more efficiently. In the end, a plan that improves the top line, and the bottom-line.
BRAND RESPONSE. How and brand response. It’s a process to examine all facts of the market and target(s) we are trying to reach that incorporates trends, potential (growth, decline), value added opportunities and “gut feelings” from years of experience. In the end, a comprehensive synergistic cross-media “program” that helps you to maximize the amount of customers your business attracts and retains, generating more revenue and driving profits.
BRAND SUCCESS. Who and brand success. It's a process to maximize the amount of customers a business attracts, converts, and retains. In the end, a comprehensive back room CRM program that helps the business generate more revenue and drive profits.
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MEET THE TEAM
Joe Vicari
Chief Creative Strategist
Joe brings over 30 years of experience developing marketing communications creative strategy, helping clients standout from the competition, generate leads and drive sales. Joe’s expertise in broadcast and digital video production has built premium brands that became industry leaders like The Money Store and helped to set a new paradigm in healthcare marketing. Joe is educated and trained on the world stage in NYC skilled in all aspects of the business whose purpose is to help you standout.
June Vicari
Administrator
June is a collaborative team leader recognized by customers for an approachable style, relating to team and clients with concerns, issues, showcasing exceptional listening skills, process improvement, building relationships, staff management. Expert in coordinating, office management, support to staff and customers, customer acquisition and staff retention. Enthusiastic leader who consistently meets commitments with honesty and integrity.
Bob Meiers
Stratgegic Associate @ GM&P Advertising
Bob has over 30 years experience designing and implementing strategic marketing plans, resulting in increase of market share and sales for his clients. Bob is unrelenting in his pursuit of understanding the underlying motives for consumer purchase behavior of his client’s products and services.Some highlights of his career are setting the opening week sales record for an individual McDonald’s Restaurant, repositioning Friendly’s Restaurant and redesigning the Lasik Eye Surgery Industry.
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Our clients GET RESULTS
“Joe is the consummate advertising and marketing professional. He is always aware of the latest technologies and market trends which allows him to clearly understand his client's needs and design a cost effective specifically targeted campaign. He is able to accurately track advertising and marketing programs to determine their effectiveness and make appropriate course corrections”
Sharon Fields, VP of Marketing at Halpern Eye Care